Ralph Mark Gilbert Civil Rights Museum

Ralph Mark Gilbert Civil Rights Museum Library

Contextual Research | Brand Identity | Ui/UX Design

The Ralph Mark Gilbert Civil Rights Museum library is a digital experience created for all lifetime learners looking to expand their knowledge about African American history from the Civil Rights Era to today. In addition to being an educational resource, the library also serves as a community space for people to share stories and personal experiences.

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Opportunities revealed through research:

The Ralph Mark Gilbert Civil Rights Museum should be a place of empowerment.
The Ralph Mark Gilbert Civil Rights Museum can provide a space for community.
The Ralph Mark Gilbert Civil Rights Museum is a wealth of stories and knowledge and should embrace this unique voice and story.

A new vision and mission was written for the Ralph Mark Gilbert Civil Rights Museum, based on findings from contextual research.

Vision & Mission

I am the Ralph Mark Gilbert Civil Rights Museum. I serve my community, and those who visit it by honoring our ancestors. Ralph Mark Gilbert pioneered movements that empowered the African American people in Savannah, and I stand as a tribute to him. I want the people that walk through these rooms and hallways to leave with a new knowledge of our city’s history. Whether you are 5 or 50, I want to share my stories with you and I want for you to share them in all their truths, along with your own to other people, and future generations.

A community learns from its past, and our rich history should guide us to do better, to fight for our beliefs and to empower one another. It is a hard battle that our ancestors fought, and we must continue to recognize their efforts as best we can so we can pave the way for a brighter future of togetherness.

End to End User Story

Users have the opportunity to access monthly themed stories, access the library database, checkout, bookmark or return items, view community stories and upload their stories or research.

David is a researcher and history enthusiast who frequents the Ralph Mark Gilbert Civil Rights Museum. See his journey below:

David is a researcher and history enthusiast who frequents the Ralph Mark Gilbert Civil Rights Museum. When he arrives at the museum, he heads straight upstairs to the library.

He is first welcomed with a short animation and a prompt to hear more stories. David loves learning, and wants to hear more from the museum.

The museum theme this month is music.

David spends some time learning about the different artists that impacted African American culture. When he is finished, he can choose to view more stories from the museum, or

from the Savannah community.

But David is here for research and opts to head to the library where he can focus on his work. He types in his search and can now view the database,