Lenovo YOU Launch
art direction | design
With Lenovo’s new Global Product Launch of its AI PC the creative, consumer, or commercial user aka “You” is placed at the center of the campaign: “You” as a creative focal point, illustrates how AI learns from you, intuitively personalizing your Lenovo device to help you, protect you, supercharge you and inspire you.
Team:
Chief Creative Officers: Jared Kozel & Tom Murphy
Executive Creative Director: James Beikmohamadi
Creative Director: Haley Kochersperger
Associate Creative Director: Kimberly Blasnik
Copywriter: Jeff Phungglan
Art Director & Designer: Natasha Rodgers